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The Ins & Outs of Blog Sponsorship

23 August 2013

I've written a few posts lately about my blogging experience as I've transitioned into a "pro" blogger. From ways to be a better blogger to what it takes to be a blogger, blogging really can be taken to the next level via sponsorship. That's why I am dressed like a pirate in the picture above. sponsorSHIP. Get it?

I know, bad joke. But in all seriousness sponsorship and growing your blog actually go hand-in-hand.  We, as bloggers, share our lives with our readers. We pause on dates with our significant others to have them take pictures of us in our cute date outfits for fashion updates. We photograph our meals and meal preparation to incorporate into future recipe posts. We get up early or stay up late to finish posts, answer emails and promote our sponsors. 

Now, I want you to take a moment and think about why you started blogging. Say that out loud or write that down. Next, I'd like you to think about the future of your blog. Regardless of your purpose, if you aim to grow your blog, you are going to need to increase your traffic. In my opinion, sponsoring awesome bloggers and forming collaborations with them helps get you there. 

What is sponsorship? Sponsorship is basically the same thing as a button swap except that it includes social media promotion or even options to participate in giveaways or write a guest post. Some bloggers have only one sponsorship option while others have different grades of sponsorship. And then there is the financial aspect. When you sponsor a blogger for a given period of time it is in exchange for some monetary value. As a blogger who accepts sponsorship, I use those funds to reinvest into my blog but truthfully, sponsorship is how many "big time"bloggers make their income. 

What can be gained from sponsorship? Support is the greatest thing to gain from sponsorship. Sure, you ultimately get traffic with social media promotion and frequent visits. But, I find that having another blogger to get feedback from and possibly advise you on design and quirky little html things, post construction and general life as a blogger is the most worthwhile aspect to sponsoring. 

Who do you sponsor? If you are just interested in gaining traffic, pick a reputable blogger that has a lot of followers and social media presence. Personally, I sponsor bloggers that I read frequently and feel like align with my blogging style or goals. It never hurts to support your friends! 

My tales of sponsoring other bloggers. My first official financial sponsorship was with Grace for Gayle. It was sort of nerve racking the moment that I hit the "pay" button on Passion Fruit Ads. Even though I knew Gayle and what she stood for from reading her blog for some time, taking that first step is always a little uneasy for me. 

But what I learned is that every blogger has their own style of sponsorship. Gayle sent me some extensive surveys so that she can get to know about me. Really get to know me. And I appreciated that!  I felt that we struck up a great relationship and I still feel like I could go to her with questions and she'd be more than eager to answer!  Some sponsors just promote your posts on Twitter to their followers without the surveys and the sponsor post. Is one better than the other? No! It really is up to your personal preference! 

How I function as a sponsor. I started accepting one sponsor per month for $5 which means that all my attention and promotion is yours. I want your sponsorship to work for you and your goals. I ask every sponsor about their blog history, some person stuff to get to know them and what we can accomplish together through the sponsorship. I feature my sponsor in a personal post and gush about all of the things that I love about your blog including my favorite posts that you've written. Then as a sponsor, I allow you to choose to write a guest post. I visit your blog Monday through Friday and give you social media shootouts on Facebook and Twitter to my hundreds of followers.  If you have any questions or interest in sponsoring my blog, please visit my sponsorship page for more information. 

Regardless of what you decide to do about growing your blog through sponsorship, make sure you find a blog to sponsor that fits your style and works for you! And entering giveaways where bloggers are offering sponsorship as prizes is a great way to discover new bloggers as well as possibly getting sponsor space for free! Speaking of, don't forget to enter the August Sponsor Giveaway at He Calls Me Grace! I'm offering my sponsor spotlight space for 30 days for free!! 

Do you sponsor blogs? What do you look for when sponsoring? What sponsor advice can you share? 


  1. Hmm... I like the getting to know you surveys idea! I've never thought about that, I might have to incorporate something like that into my sponsor program that I've been revamping. Thanks for the idea! :)

  2. I LITERALLY just hit "submit" for my first paid sponsorship in blogland. Can't wait!!

  3. Wow, great tips! I'm sure that the bloggers who do a good job accepting sponsors probably spend a lot of time to work with them - sounds like you had a great experience!